Our Story

I am Jocelyn, the Founder of Dog Mom Lifestyles and BooDog Lifestyles.

I’m someone who is obsessed with dogs, the amazing way they make you feel and see the world. Being a serial entrepreneur led me to focus on building brands that I’m passionate about with a focus on animal welfare.

In 2020, I gave up my financial career to create a community of like-minded women, who are interested in allowing their dog’s total faith in them to transform the way they see themselves: filling them with confidence and self-belief, plus making an impact for rescues and shelters all over the world.

Join me on this unique journey empowering women, connecting dog moms and enjoying the simple pleasures in life with our pups. For my life would be so empty if I did not follow my passion for dogs, and I truly feel saved by pack Buddy, Kenga, Doba and Kobe and the amazing women who have entered my life because of them. I’m so excited for you to come on this journey with me. We can make a difference in the lives of animals and women, so lets be unapologetically fabulous while we do it together.